MXRi + Nanyang Polytechnic - School of Interactive & Digital Media

Company Employees

Juliana Goh

CX Strategy Consultant @UnigonsX Design

Verified

With over 17 years of leadership in Experience Design, UX/UI, and Design Thinking, I have successfully led and inspired cross-functional design teams across IBM iX ASEAN, Bayer, and KPMG, driving innovation, creativity, and strategic impact. My expertise lies in translating complex business challenges into compelling, user-centered design solutions that align with business objectives and technology capabilities. I collaborate closely with product managers, developers, and key stakeholders to ensure design solutions are strategic, scalable, and aligned with user needs. My leadership ensures a consistent and cohesive design vision, guiding teams in creating high-fidelity prototypes and innovative design interactions. At KPMG, I led the SGD 2 million Clubhouse project, overseeing the end-to-end design execution, while at Bayer, I played a pivotal role in HR transformation through design-led innovation. I am deeply committed to user research, usability testing, and data-driven decision-making, leveraging insights to optimize experiences and improve engagement. My ability to bridge design, business, and technology ensures that every touchpoint is intuitive, seamless, and impactful.More...