With over 20 years of experience in creative leadership, I specialize in building brands, campaigns, and experiences that connect with audiences and create real impact. My profile combines strategic vision, creative sensitivity, and strong execution, leading multidisciplinary teams across branding, storytelling, and 360º communication projects.
I’ve shaped the creative direction of initiatives for organizations and brands such as Euroleague Basketball, ACB, FC Barcelona, Nike, Google, and Adidas—developing everything from visual identities and brand systems to integrated campaigns and large-scale events with a strong emotional and narrative component.
My approach focuses on creating ideas with purpose, elevating brand quality, and delivering memorable experiences, carefully crafting every detail from concept and design to narrative and live execution.More...