Ecommerce founder with 15 years hands-on experience building and refining profitable small businesses.
I've operated with premises and teams, navigating full and flat-rate VAT, and strategically downsized to increase margins and efficiency. My expertise includes cashflow management, margin analysis, profitability tracking and understanding true ROAS across paid channels.
Experienced with Google Ads, Meta Ads, Shopify, Woo Commerce, Etsy, Not On The High Street and Klaviyo - always focused on sustainable growth.
I help businesses work alongside real life.More...
In Remembrance: A 15-year small e-commerce venture, adept in adapting through economic shifts, focuses on personalized memorial products. Seeking expert insights to optimize financial strategies.