Joanna Safi is a global transformation and growth executive with over 15 years of experience leading organization-wide reinvention across telecom, fintech, mobility, aviation, and media sectors in Latin America and international markets. She has served as CMO for different companies where she led digital transformation, subscription model transitions, and multi-market growth strategies in highly competitive environments.
As the founder of MSBHAVE, Joanna partners with boards, C-suite leaders, and teams to redesign growth architecture through systems thinking, human-centered design, and AI-enabled strategy. Her work focuses on aligning product, operating models, sustainability, and data-driven decision systems to build future-resilient organizations.More...