Every facet of product innovation fascinates me. It always has. I’m an agency guy, and agency people thrive on diverse challenges. We mine for things that resonate with the end consumer. We become proficient in design, packaging, messaging, use of imagery, and storytelling – in short, we call it Renaissance thinking.
As Chief Brand Officer at MRCA, my agency experience comes in handy. I work across and support our portfolio companies to foster innovation, add creative dimension, and fuel sales efforts. In my office, the saying is true: no two days are alike. And I wouldn’t want it any other way.
The one constant is learning. We strive to learn from each iteration, each encounter, each success, and each failure. We enhance performance across all our manufacturing companies using what we have learned.More...