I'm a creative marketer and theatre maker.
I'm interested in genuine innovation and brand strategy (not chasing ROI on social media) creating meaningful events and experiences for you, your collaborators and your customers.
I use social theory to inform academic work on social marketing and behaviour change.
I take a critical view of marketing and communication and I'm a founding member of the European Social Marketing Association.
Making the world a better place. Isn't that why we're all here?More...