The current social media strategy has shown significant growth in audience engagement and brand awareness. Our key platforms, including Facebook, Instagram, and Twitter, have all seen increased followers and interactions. However, there's a need to diversify our content and incorporate more video and interactive elements to keep up with the latest trends. We also need to strengthen our social listening efforts to better understand our audience's needs and preferences. Lastly, the team recommends exploring emerging platforms like TikTok to reach a younger demographic.More...