I’m a creative who merges concept and craft — where words meet visuals to build ideas that move people and shape culture.
I don’t chase formats, I chase impact. I believe in ideas that spark emotion, provoke thought, and become part of the cultural conversation. From pharma (SANOFI: Enterogermina, Pharmaton, Allegra) to spirits (Bulldog Gin, Chivas Regal) to entertainment (DIRECTV), I’ve helped global and regional brands find their voice with meaning, beauty, and boldness.
My work has been awarded at Cannes Lions, Red Dot (Grand Prix), and Ojo de Iberoamérica (multiple Golds including Best Local Idea and Use of Data), and featured in Lürzer’s Archive — but beyond recognition, what drives me is creating work that resonates beyond the industry.More...