About Paula Civale
Paula is a Marketing Specialist, Entrepreneur, and Adjunct Professor at IE University with over eight years of experience leading cross-functional teams and managing projects across Latin America, Europe, and the U.S. She specializes in branding, marketing strategy, and business growth, with a strong focus on customer-centric, results-driven solutions.
Her career spans leadership roles in the Consumer Packaged Goods (CPG) sector at companies such as Unilever and Molinos Río de la Plata, where she spearheaded regional brand and product launches for clients including McDonald’s, Burger King, and Starbucks. Alongside her corporate work, Paula is committed to education and innovation: she teaches marketing at IE Business School and mentors early-stage startups through IE’s Blue Box Program.
She holds a Global MBA from IE Business School, graduating with honors as part of the Dean’s List (Top 10%) and Beta Gamma Sigma Honor Society (Top 20% worldwide).More...