I’m an entrepreneur, advisor, and company builder – drawn to projects that challenge the familiar.
I thrive best among ideas, visions, and plans. But I realized long ago that they’re worthless without execution.
I’ve had over 2,000 advisory and coaching conversations. They taught me that understanding isn’t enough – you also have to dare to choose.
I often work closely with the person carrying it all alone. Sometimes it’s a one-person army. Sometimes a CEO juggling too many balls. What they share: the will to think clearly, check in with themselves – and make the right choice.
You won’t get ready-made five-point models from me. But you’ll get straight feedback, new perspectives – or questions that force the answers out of you. Or help finding what actually holds up.
Are you in the middle of something you don’t quite know how to move forward with? Reach out.
I’ve done a few things along the way. Ran a DVD store (makes me feel old). Produced VR for the Armed Forces in Kosovo – already in 2001 (makes me feel ahead of my time).
Worked as digital project manager for Sweden’s largest agile web project at the National Board of Health and Welfare. CEO of a law firm with 30 employees. Spent time at PwC. Sold career services to tens of thousands of people through their unions.
Started a bunch of companies. Stepped out of a few.
Trying to put the experience to use – and keep daring to stay naïve.More...