I'm a multi-disciplinary leader with experience driving results across data strategy, digital product development, and business operations. I'm currently open to short-term projects and fractional roles where I can jump in, solve problems, and deliver quickly.
In my day-to-day roles, I lead data and analytics initiatives for a major media organization—owning instrumentation and tracking across platforms like Adobe Analytics, GA, and Amplitude. I also serve as Director of Product at a tech startup specializing in custom video workflows and AI-driven translation services. Additionally, I run operations for a growing aesthetics business, managing everything from financials and marketing to ad production and blog content.
Whether you need help tightening up operations, launching a product, or improving analytics implementation, I bring a blend of strategic thinking and hands-on execution.
Let’s connect if you’re looking for someone who can hit the ground running and deliver tangible results.
Core Skills & Services Offered
Content & Marketing
Blog writing, brand storytelling, and content strategy
Creative direction for ad production (photo/video)
Paid ad campaign setup and optimization (Meta, Google, etc.)
Social media growth strategy and execution
Project Management
Agile, Kanban, and SAFe implementation
Roadmapping, resourcing, and stakeholder communication
Cross-functional leadership and execution tracking
Technical documentation and sprint planning
Product Strategy & Delivery
End-to-end product lifecycle management
Feature definition and user story writing
AI-driven workflow design
Custom video ingest and delivery pipelines
Data & Analytics
Tracking spec creation (Adobe Analytics, GA, Amplitude)
Tag Management System (TMS) implementation
Instrumentation QA and data governance
Actionable reporting and insights
Business Operations
Financial oversight and budget tracking
Vendor and contractor coordination
Internal process development
Back-office support for growth-stage teamsMore...
Michelle Owens
Vice President of Sales
Verified
Seasoned growth strategy and B2B business development & client partnerships executive with 20 years of experience across industries, most notably entertainment creative production.More...
Tasha Curtis
Video Editor/ Assistant Editor@NBCUniversal
Verified
Tasha Curtis is a talented and accomplished video editor and assistant editor, currently working with NBCUniversal. She has displayed a deep understanding of video production and editing techniques across a range of formats. Her expertise lies in manipulating film and video footage to tell compelling stories, with a keen eye for detail and a strong sense of narrative flow. Tasha is well-versed in using industry-standard editing software, including Adobe Premiere Pro and Final Cut Pro. With a passion for visual storytelling, she consistently produces high-quality content that resonates with diverse audiences. As part of her role at NBCUniversal, Tasha collaborates closely with producers and directors, contributing her unique creative perspective to every project she undertakes.More...