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MITA, Magic In The Air
Company Employees
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Mohamed Ghanem
CTO @MITA, Magic In The Air
Verified
With over 30 years of global experience in audio, lighting, and experiential design, my work is rooted in one purpose: creating deep emotional connections between people and place. I explore how sound, light, color, acoustics, and even scent can shape perception, influence behavior, and evoke memory—transforming spaces into meaningful experiences. My design philosophy is grounded in both science and emotion, drawing on the psychological impact of sensory environments to craft immersive journeys that resonate. From architectural lighting and custom luminaries to immersive audio landscapes, I strive to design not just what is seen or heard—but what is felt. Having worked across cities like Hong Kong, London, San Antonio, Cairo, Dubai, and Washington DC, I’ve been fortunate to absorb rich cultural perspectives and artistic influences from around the world. As a certified MITA destination marketing expert and a lecturer in light design at the German University, I continue to share this passion—mentoring others and pushing the boundaries of how environments can move us.More...