Im an accomplished e-commerce expert with extensive experience in online merchandising and buying. Currently, I work with Bath and Body Works MENA under the Alshaya Group, where I excel as an Online Merchandiser, driving the brand's digital success across the region.
Before joining Alshaya Group, I contributed to the growth of Max Fashion MENA at the Landmark Group in Dubai, where I served as a Buying Merchandiser. In this role, I played a key part in curating and managing product assortments, optimizing sales, and enhancing the customer shopping experience.
I began my career in e-commerce with India's first and leading premium multi-designer fashion website Pernia’s pop up shop. There, I worked as a Merchandiser, Buyer, Business Developer, and E-commerce Category Manager within the online business team. This diverse experience laid a strong foundation in fashion merchandising, buying, and e-commerce strategy, which she continues to build upon in her current role.
My expertise spans product selection, digital merchandising, and business development, making her a valuable asset to any e-commerce team looking to thrive in a competitive market.More...