As a PhD candidate in Marketing specialising in Dynamic Pricing and the founder of a retail-focused IT firm, I offer a unique synthesis of rigorous academic theory and high-impact entrepreneurial execution. My professional background is rooted in the intersection of data analytics, market intelligence, and merchandising, where I focus on transforming complex consumer behaviour into scalable, profit-driven strategies. By leveraging my research in real-time pricing models alongside my experience building technical infrastructure for the retail sector, I have successfully bridged the gap between scientific modelling and real-world application. I specialise in helping brands move beyond static operations by implementing predictive analytics and sophisticated intelligence tools that optimise margins and streamline decision-making. Whether you are looking to architect a dynamic pricing framework or build a full-scale market intelligence ecosystem, I bring the analytical precision of a researcher and the results-oriented agility of a founder.More...