Customer and Market Research
• Utilized market research to align product development with consumer
preferences/values and competitive landscape, ensuring market relevance.
• Deployed comprehensive customer feedback mechanisms (surveys, social
media monitoring, product reviews) for continuous product improvement
and engagement.
• Enhanced customer insights, lead generation, and revenue growth by
leading the development and validation of a Style Assistant survey alongside
implementing a targeted email marketing strategy that accounted for approx.
40% of revenue.
Continuous Innovation
• Instituted rapid prototyping and iterative design processes, enabling marketresponsive product development and sustainability integration.
• Innovated to increase average order value by 25% through strategic product
bundling, value-added gifts, and progressive discounts.
Cross-Functional Leadership
• Coordinated cross-functional teams (designers, manufacturers, marketers,
customer service) to ensure seamless operation and communication.
Data-Driven Strategies
• Leveraged and analysed e-commerce data to inform product and marketing
strategies, achieving a 75% increase in conversion rate through ecommerce
best practices, optimizing messaging, offers, and positioning.
Go-to-Market Strategy Execution
• Led Mila.Vert’s global B2B and B2C go-to-market strategy, achieving product
distribution to over 3,500 end customers worldwide and securing over 40
wholesale accounts in key markets (EU, US, Australia, Japan).
Customer Loyalty and Retention
• Implemented a comprehensive retention strategy, starting with high-quality
products, supported by loyalty programs and a dedicated customer service
team, achieving a 35% returning customer rate.More...
Barbara Gibičar-Predanič
Marketing specialist@Mila.Vert
Verified
Barbara Gibičar-Predanič is a seasoned marketing specialist currently serving at Mila.Vert, an ethical and sustainable fashion brand.
With a strong background in creating and implementing marketing strategies, she has been instrumental in driving brand growth and awareness. Barbara's expertise extends to digital marketing, brand management, content creation, and social media management. With her innovative approach and commitment to sustainable business practices, she has been able to successfully align Mila.Vert's marketing efforts with its mission to promote ethical fashion.More...