I am a Creative Director, Film Director, and Fashion Editor with over a decade of experience shaping campaigns, films, and editorial work for some of the world’s most recognized brands and cultural institutions across fashion, sport, lifestyle, tech, luxury and and brand storytelling
I began my career wholesaling fashion brands, until eventually becoming
Global Sales Director for one of the most in-demand fashion brands of its time, before joining. Urban Outfitters, At UO I ran creative for the online and co-managed a photostudio team, growing it 16 -24 person team, driving 12 % sales growth for online sales in udere 18 moths. Fast and largest growth compay on redcoard at the time.
. From there I launched my freelance career, with my first major editorial role as Fashion/Market Editor at Bloomberg Businessweek, later becoming Fashion Editor-at-Large at The FADER.
Since then, I have directed and creative-directed campaigns for Nike (including the Nikesportswear rebrand month long experiential launch outof RM72, and Naomi Osaka capsule collection), WNBA”s we are the w, NYX, and Teen Vogue. And been creative consultant ad/ro dept lead for Apple, Google, Sephora, Adidas, and the Mellon Foundation, and directed and more. My editorial and styling work has appeared in Harper’s Bazaar, Vogue, Allure, and GQ, and I have collaborated with artists and athletes such as Rihanna, Serena Williams, Simone Biles, Billie Eilish, and Rosalía.
Across all projects, I am known for translating abstract ideas into compelling creative strategies and fully realized worlds. My strength lies in adaptability, vision, and delivering agency-level work with both imagination and reliability. Delivering a the highest level but always driven my human first approachMore...