After ten years of explaining to people why a handwritten thank-you note will outlast a thousand Instagram stories, I've become something of a Strategic time traveler. While everyone else was jacking around and optimizing their conversion funnels (confusion funnels), I was perfecting the art of clienteling. Which, despite sounding like a medieval torture device, is actually just the radical notion that customers might enjoy being treated like human beings rather than data points.
I work in marketing, branding, and brand strategy from my mountain perch here in Colorado, where the thin air makes everyone more receptive to the notion that authenticity isn't just something you workshop in a conference room but is the one thing that will have your business fly.
I specialize in what I like to call "analog marketing in the digital age"—basically, I'm the gal who reminds brands that a handwritten note can carry more magic than a thousand targeted ads or retargeting leads until they block you.More...