I have been in Marketing for most of my adult life. That is over 35 years and of those years 28 of them are in Digital Marketing. Over the years, the principles of Marketing have not changes, only the technology to get the action or word out, the delivery of the action or word to the right audiences.
The main principles of Marketing are :
1. What is the message you want the world to know about?
2. The creation of the content in visual form.
3. The uploading of the content
4. The promotion of the content to the right audience
Most Marketing companies forget about number 4.
Even if we do not create the content, the content must be delivered to to right audience. Without the research to see who is the right audience you are wasting time, effort and money. The Marketing company has not done their Job Correctly. Which means you the final customer is not getting the benefits of the work done.
Today we are into the ERA of the AI. It is a tool to help, but not to take over the empathy of the human soul.More...