Thomas Jay Lorbes is an accomplished Advertising Operations Leader with over 12 years of hands-on experience in the digital advertising ecosystem. He specializes in campaign setup, optimization, process implementation, team leadership, and client-facing solutions across premium publishers and high-volume environments.
Current Role (2021–Present)
Enterprise Solutions Analyst Manager – Yelp, New York
Leads a team that identifies client business needs and implements on- and off-platform advertising/lead generation solutions (e.g., Request a Quote for local service businesses). Focuses on performance alignment, troubleshooting, and delivering measurable results for enterprise clients.
Previous Key Roles
Advertising Operations Manager – Condé Nast, New York (2019–2021)
Managed a team responsible for scheduling, launching, and optimizing display and video campaigns across Condé Nast’s premium brands using Google Ad Manager 360 (GAM 360) for direct and programmatic inventory. Identified and implemented tools, processes, and reports to improve departmental efficiency and campaign fulfillment.
Advertising Operations Manager – Vice Media, Brooklyn (2014–2017)
Trained and led a high-performing team handling QA, deployment, delivery, and optimization of high-touch advertiser campaigns. Navigated complex programmatic and affiliate networks, managed billing/reconciliation, and rolled out department-wide campaign tracking systems to ensure on-time, on-budget delivery without sacrificing quality.
Advertising Operations Manager – BDG Media, New York (2018–2019)
Monitored full campaign lifecycles, communicated with sales, agencies, and vendors on technical/performance issues, troubleshot anomalies, recommended optimizations (audience segments, bidding, targeting), and collaborated on testing new ad products.
Advertising Operations Lead – MIC Inc., New York (2017–2018)
Oversaw day-to-day operations for all US-sold digital campaigns: planning, forecasting, scheduling, implementation, and tracking. Built internal reports for traMore...
Civil Engineer and PMP certified Project Manager with 20+ years experience in the engineering consultancy field, construction industry and project management arena. Part-time academic with peer reviewed published engineering research papers in international journals. Practicing consulting engineering project manager on various on-going projects ranging from $1M-$100M.More...
Teishalyn Erkard
Credentialing Specialist@RLDatix
Verified
RLDatix has continued to make significant strides in improving patient safety and healthcare quality through our innovative software solutions. As a Credentialing Specialist, Teishalyn Erkard plays a crucial role in ensuring our healthcare professionals meet the necessary standards and regulations. Her meticulous work in verifying qualifications, experience, and assessing the suitability of potential healthcare providers has been instrumental in maintaining our high standards of service delivery. Her expertise and dedication contribute significantly to our mission of driving improvements in patient safety and reducing the cost of harm in healthcare organizations worldwide. Moving forward, we aim to further enhance our credentialing processes, ensuring we continue to engage highly qualified and competent healthcare professionals.More...