UX Leader and Creative Technologist with 10+ years of experience driving product strategy and design innovation across enterprise platforms and game-based systems. I specialize in building scalable design practices and user-centred frameworks that blend systems thinking, emergent gameplay, and empathy-driven UX.
I’ve led design maturity initiatives at enterprise scale, founded a product co-op to launch narrative games, and built cross-functional processes that align brand identity, player experience, and product outcomes. I thrive at the intersection of design leadership, game mechanics, and purpose-driven innovation, empowering teams to create engaging, impactful, and user-aligned experiences.More...