Lara Franco is the Founder and Creative Director of Criativa LF, a strategic marketing studio dedicated to helping brands communicate with authenticity and sell with consistency ā without falling into the traps of performative social media.
With a degree in Marketing and Entrepreneurship, and specialization in Social Media Strategy and Neuromarketing, Lara brings a rare combination of business acumen and behavioral insight to every project.
Over the past 3+ years, she has led strategic planning and content operations for brands across industries, with a focus on building positioning that reflects the true essence of each business.
Her creative process is deeply influenced by lived experiences ā she believes that creativity is not a gift, but a skill cultivated through curiosity, cultural exploration and daily observation.
At Criativa LF, she combines planning, creative direction and digital execution to deliver marketing that is both emotionally intelligent and results-driven.
š Today, I collaborate with brands in Brazil and internationally ā and Iām always open to meaningful connections.More...