I bring a unique blend of skills in anthropology and digital marketing, offering a deep understanding of human behavior and cultural dynamics. My experience in leading digital transformations and innovative marketing campaigns has consistently delivered measurable results. I excel in analyzing data, leveraging AI for market segmentation, and staying ahead of marketing trends.
Key Skills
• Applied Anthropology: In-depth knowledge of cultural and social dynamics for developing marketing strategies.
• Digital Marketing Strategies: Design and execution of effective digital campaigns, utilizing the latest marketing trends.
• Data Analysis: Experience in analyzing quantitative and qualitative data to inform strategic decisions.
• Applied Artificial Intelligence: Using AI to optimize campaigns and improve market segmentation.
• Leadership and Team Management: Ability to lead teams toward achieving strategic objectives.
• Business Management: Experience in directing and managing a company, including policy development and operational improvements.
• Digital Anthropology: Combining anthropology and digital marketing to understand and address the needs of culturally diverse markets like Spain and Switzerland.
Key Achievements
• Digital Transformation: Led the digital transformation of Mercadology, optimizing processes and improving operational efficiency.
• Marketing Innovation: Developed digital marketing campaigns that increased customer conversion by 30%.
• Market Research: Conducted market studies that identified new growth opportunities, increasing revenues by 20%.
• Business Management: As the director of my own company, achieved sustained growth and market consolidation.More...