I’m a former advertising mercenary (today in rehab).
For years, I used my skills to sell products and fuel consumption. The turning point came during the pandemic: I realized my campaigns were helping pharmaceutical companies profit from global fear. That experience pushed me to redefine my purpose.
Now I work at the intersection of communication, sustainability, and systemic change. I help organizations design narratives that are coherent, evidence-based, and regenerative, far from greenwashing. My focus is not on “endless growth,” but on well-being and fair development, aligned with frameworks like Doughnut Economics.
I collaborate with initiatives such as Coalición Tricolor (Mexico’s Doughnut network), the global community Creatives for Climate, and projects like IXAYA (UNAM’s nanosatellite). I’ve co-organized Global Donut Days CDMX, building bridges between business, academia, and civil society.
My mission is to democratize sustainability storytelling: translating complex ideas into accessible, powerful communication that inspires real change.More...