Stefan Paduraru, as a Senior Media Buyer at LunaticsLab, is responsible for purchasing and negotiating media space and airtime on behalf of the company. The main objective is to reach the highest number of people within the target audience at the lowest possible cost. His role involves strategic planning, negotiation, and monitoring of advertising space and airtime. The current media landscape presents a variety of challenges including the rise of digital media, increased competition, and the need for data-driven decision making. Despite these challenges, Stefan's expertise in media buying continues to drive successful advertising campaigns for LunaticsLab.More...