A professional with over 10 years of experience, my journey began in the creative field as a Designer and Art Director, evolving into a career focused on digital product management and e-commerce. This transition allowed me to develop a unique perspective, combining creative thinking with strategic business vision.
At Arezzo&CO for 7 years, I have led transformational projects that significantly changed the company's digital operation. Among the main achievements, I highlight the development of the group's first subscription club (SCHUTZCIETY) and the implementation of proprietary tools such as ZZ'App and ZZ'Link, which are now fundamental to our omnichannel operation and represent over 40% of the company's revenue. Currently, as E-commerce Manager, I lead multidisciplinary teams and coordinate complex projects that directly impact the company's core business, always seeking innovative solutions that generate real value for the business and customersMore...