Senior marketing and commercial strategist with 20+ years of experience leading brand growth, market expansion, and operational transformation across Asia-Pacific. I’ve held regional leadership roles at global agencies—managing multi-market teams, delivering integrated go-to-market strategies, and overseeing P&Ls across categories such as CPG, tech, fintech, and entertainment. Most recently, I launched my own consultancy focused on helping brands and agencies scale through fit-for-purpose strategy, agile delivery models, and culturally attuned execution. I’ve led APAC strategy for brands like Google Cloud, Visa, Johnson & Johnson, and foodpanda, and bring deep expertise in retail media, platform monetisation, and creative & media operations.More...