Martello Technologies
Company Employees
Sara Purdon
Marketing Communications Manager
Verified
I’m a senior marketing and communications leader with deep experience building brand, partner, and demand-generation programs in B2B technology environments. Most recently, I’ve served as Director of Marketing Communications at Martello Technologies, where I lead global brand strategy, partner marketing, product launches, and integrated campaigns supporting both direct and channel sales. Over the past several years, I’ve been responsible for shaping Martello’s corporate brand, launching major product initiatives such as Vantage DX and Mitel Performance Analytics, and developing high-impact partner programs across North America and EMEA. My work spans messaging and positioning, executive communications, webinars and virtual events, partner enablement kits, sales tools, and always-on digital campaigns tied directly to pipeline and revenue goals. Key achievements include leading multi-channel product launches, building scalable partner marketing frameworks adopted by global partners such as Mitel, Yorktel, Orange Business Services, and Tollring, and consistently delivering campaigns tied to measurable SQL and PQL targets. I’m highly metrics-driven, comfortable working across Marketo, Salesforce, and LinkedIn analytics, and known for translating complex technology into clear, compelling market narratives. At my core, I’m a strategic builder and creative operator — someone who thrives at the intersection of brand, product, partners, and demand generation, and who brings both structure and imagination to every program I lead.More...