I operate at the intersection of international trade, business development, sales, marketing, and operational execution.
With experience both as Founder & CEO of a retail brand and in international B2B trade, I understand the full commercial cycle — from market positioning and brand strategy to contract negotiation, sourcing, logistics coordination, and deal realization.
My work combines strategic thinking with execution. I develop commercial roadmaps, build and manage key accounts, structure cross-border transactions, align purchasing with sales forecasts, and ensure that agreements translate into profitable operational outcomes. I am equally comfortable defining communication strategy and PR positioning as I am negotiating pricing, Incoterms, and supply terms.
Across roles, the constant has been growth through structure — building distribution networks, managing international supplier relationships, strengthening account performance, and aligning marketing with measurable revenue targets.
I bring a holistic commercial perspective: sales-driven, margin-focused, execution-oriented.More...