I am a brand and communications professional with a strong creative foundation, originally trained as a designer and now leading brand strategy and media development as a Brand Manager. My core expertise lies in translating business objectives into powerful brand narratives, ensuring consistency across every touchpoint — from creative concept to final execution.
Over the past four years I have worked with external U.S.-based clients, leading strategic communication and creative development across multiple categories. I define brand positioning frameworks, shape communication territories, and collaborate closely with creative and media teams to ensure cohesive, high-impact storytelling aligned with business objectives.
A key highlight in my experience has been supporting Hermès, where I lead the development of window displays, scenographic sets, and brand events.
My background allows me to bridge creativity and strategy, bringing a designer’s mindset into brand leadership to build distinctive, culturally relevant, and emotionally resonant brands.More...