Hi, my name is Aash. I’m an experiential brand architect
specializing in concept creation for the hospitality industry.
With a background in brand strategy, creative direction, and
storytelling, I bring bold, immersive ideas to life through
restaurants, rooftop lounges, and lifestyle destinations.
I began my career as a creative director of a skincare brand,
and spent over a decade as an international model, working
with brands like L’Oréal, Clinique, and Apple.
My transition into hospitality came naturally- I was freelancing in branding when I was hired as a project manager and creative director
at a boutique F&B studio in Paris. That’s where I discovered my
passion for building spaces that engage all the senses.
Recent projects include the rebranding of Radisson Blu
Casablanca’s restaurant, the concept for Olea (an upcoming
Mediterranean restaurant in Paris), and Dar Society’s first
rooftop in Marrakech.
I am based in Paris and work worldwide, developing narrative-driven hospitality
experiences that fuse design, emotion, and identity.More...