Hala Hmeidan is the Associate Performance Director where she leads a dynamic team in crafting innovative strategies that drive client success and enhance brand visibility. With over a decade of experience in digital marketing and performance optimization, Hala has a proven track record of delivering impactful campaigns that exceed client expectations. Her expertise in data analytics and consumer insights has been instrumental in transforming Initiative's approach to performance marketing. Passionate about fostering a collaborative work environment, Hala is dedicated to mentoring her team and championing diversity and inclusion within the industry.More...