Commercial and operations leader with deep experience in scaling revenue, optimizing performance, and building high-impact teams across Europe, Asia, and the Middle East.
Founder of CRYSTALAX / Luxynest, where I lead product innovation, global sourcing, e-commerce growth, brand development, and go-to-market strategy in the wellness and luxury home sector.
At NEOM, I managed multi-site media and hospitality operations, implemented digital systems, led vendor performance, and delivered complex projects under tight operational standards.
Previously generated multi-million-dollar revenues in B2B sales, recruitment, and partnerships across ASEAN and Europe, including $5M enterprise deals and high-profile executive placements.
Strengths:
• Revenue & GTM Strategy
• Operations & Process Design
• Vendor & Stakeholder Management
• Digital Transformation
• Team Leadership
Driven by building scalable, profitable, and customer-centric businesses.More...