As the founder of Apsley of London, I created a one-of-a-kind, patented luxury handbag product, securing its place in the market by successfully defending it against competitors through strategic legal action. From concept to commercialisation, I have built Apsley into a distinguished brand, expanding from boutiques and retail stores and online presence, alongside high-profile trade shows and exhibitions.
I oversee every aspect of the brand—strategic positioning, branding, product launches, high-end photoshoots, and digital presence—ensuring it evolves in line with customer demand and market trends. With a strong competitive MVP, I also advise start-ups on brand development and market entry strategies. I am also committed to innovation and sustainability, I have integrated eco-conscious practices to position Apsley as a forward-thinking, carbon-neutral luxury brand.More...