UX & Digital Marketing Strategist | M.A. Digital Marketing & E-comm | Product Thinking | Creative + Data-Driven
Verified
Hi, I’m Louis!
With over 20 years of experience spanning engineering, UX, digital design, and now advanced digital marketing strategy, I bring a rare cross-disciplinary lens to product and brand growth. My career began in the defense industry as an overhaul fitter—where I developed a deep technical foundation and systems-level thinking. That analytical rigor now underpins every project I lead.
As I evolved into UX and eLearning design, I honed my ability to understand user behavior, craft intuitive experiences, and communicate complexity with clarity. This naturally led to my current focus: the powerful intersection of UX, marketing, and data.
I hold a Master’s in Digital Marketing and E-commerce and am currently pursuing an MBA with a focus on digital strategy at ENEB. These advanced studies allow me to pair creative design thinking with commercial acumen—helping businesses not only design beautiful experiences but also drive engagement, growth, and ROI.
I’ve worked across UX design, instructional design, digital content, and learning strategy—always prioritizing human-centered outcomes that serve both the user and the business. Whether building a digital campaign or optimizing a customer journey, my approach combines empathy, structure, and strategic clarity.
I’ve also mentored emerging designers at RMIT University, fostering innovation and helping shape the next generation of digital thinkers.
Outside of work, I recharge through architecture, biophilic design, and Spartan OCR races—thriving in environments that push my limits, mentally and physically.
🚀 I’m open to contract or hybrid roles in UX, digital marketing, or e-commerce strategy—especially where technical fluency, creative insight, and business thinking intersect.More...