Growth Marketing & Business Development Manager@Excelsia Labs
Verified
I am a Marketing and Business Development professional with 6+ years of experience spanning digital marketing strategy, performance marketing, client account management and business development. My career has taken me across multiple sectors including e-commerce, health and wellness, retail, construction materials and automotive, working with both B2B and B2C clients across domestic and international markets.
Key achievements include:
Grew Airbnb portfolio revenue by 20% YoY through strategic pricing and operational optimization
Improved paid media ROAS from 2.5x to 3.8x and reduced CAC by 22% through campaign restructuring at Baousis Bros
Contributed to 15% revenue growth at Zeedimension through optimized marketing strategies
Successfully managed 10+ client accounts simultaneously as a freelance consultant, delivering measurable growth in traffic, conversions and sales for every client
Scaled international operations across 40 companies and 3,000 employees within 3 months at Zeedimension
Implemented GA4 + GTM tracking framework at Excelsia Labs, improving forecasting accuracy and KPI alignment with financial targets
I hold an MSc in Digital & Social Media Marketing from the University of East London and a Bachelor's in Economics from the Kapodistrian University of Athens, and I am certified in AI Digital Marketing, HR Analytics and Google Digital Marketing.More...