Owner and CEO@DSM - David Soranno Marketing Media and Music
Verified
I’m an experienced Marketing Leader and a hands-on digital media specialist with proven results. My recent role as Marketing Director, Brand Strategy & Communications at Locality and past experiences as Sr. Integrated Marketing Manager/Client Solutions at Paramount, Marketing Director at Ziff Davis, and Marketing Director at Vanity Fair, emphasizes leading teams in strategizing and implementing the design of cross-platform, product and brand strategy, plus campaign architecture. This includes content marketing, integrated retail promotion, branded programming, influencer marketing, media/TV ad sales marketing, public relations, events, and planning, development, activation, and measurement of owned, paid, and earned media.
The success of these positions came from teamwork and collaboration between myself and many departments including teams from Digital Strategy, Content, Retail/eCommerce, Ad Ops, Creative/Design, Data, Research, Product, Licensing, Audience Development, and Ad Sales/Revenue. These roles—and others across my career—have led to successful implementations of a wide array of 10,000+ media campaigns and generated over $1 Billion total in revenue for these companies combined.
My marketing and communications philosophy is rooted in focusing on the convergence of multiple platforms that adhere to the full customer journey through a bespoke mix of organic storytelling, brand messaging, and performance solutions. I utilizing the power of customer data and consumer research, gleaning valuable action-oriented insights, ROI, and positive outcomes for our partners.
I’m an energetic leader with impeccable organization and communication skills combined with a passion to produce, create, and innovate new revenue generating strategies through art, design, and creativity.. I jump at the opportunity to share my brand strategy, marketing knowledge, and skills making artful choices needed to utilize digital media, performance solutions, and meaningful consumer interaction.More...
Shalyn O'Malley
SVP, Marketing@Locality
Verified
Shalyn O'Malley is SVP of Marketing for Locality. She joined in 2022, spearheading the launch of the new company identity, Locality, following the merger of our predecessor companies specializing in streaming and broadcast. She oversees brand strategy and marketing operations across local streaming, broadcast, and political ad sales, focusing on the needs of Locality’s client advertisers and agencies.
Previously, Shalyn led marketing at adMarketplace from 2019 to 2022, playing a pivotal role in expanding their national paid search advertising sales business. Her contributions were key in enhancing brand visibility, launching innovative ad tech and products, and strengthening industry partnerships.
Before adMarketplace, Shalyn directed the marketing strategies for DISH Media's national addressable advertising and the company’s Sling TV unit’s streaming advertising sales efforts, positioning both services strongly among brands and agencies.More...