After years in healthcare, I made what some might call a complete 180° career pivot in 2021—but honestly? It was more like connecting the dots. Turns out, understanding human psychology translates beautifully into understanding consumer behavior.
Armed with degrees in Psychology and Creative Writing, I dove headfirst into the fascinating world of digital marketing, where science meets storytelling. What started as curiosity about "why people click" has evolved into a genuine obsession with the psychology behind compelling copy and authentic brand voices.
Here's what gets me excited: Dissecting the mental triggers that transform casual browsers into loyal customers. Crafting brand personalities that feel less like marketing and more like genuine conversation. Finding that sweet spot where data-driven strategy meets human connection.
The results speak louder than I do: One client's annual recurring revenue jumped by $600K+ since we started working together. But beyond the numbers, I've spent four years helping companies discover their digital voice and build meaningful online presences that actually convert.
I'm the marketer who geeks out over A/B testing results, gets genuinely excited about breakthrough copy iterations, and approaches every campaign like a puzzle waiting to be solved. Always learning, always testing, always wondering "what if we tried it this way instead?"
Ready to turn your brand's story into your biggest competitive advantage? Let's talk.More...