A seasoned communications professional with a degree in Journalism and a postgraduate qualification in Marketing and Advertising, offering extensive experience across diverse communication sectors. Roles include newspaper reporter and editor, television station editor, political campaign advisor, advisor to the Governor of Paraná (Brazil), and advisor to the Brazilian Minister of Health, Ricardo Barros, during the Michel Temer administration.
Currently, I am the CEO and co-founder of Literal Link (literallink.com.br), a communication agency established in 1995. Through Literal Link, I have managed accounts for prominent clients such as Microsoft Brazil, Ernst & Young, TIM, Petrobras, Renault and Nissan, and O Boticário. Literal Link specializes in public relations, internal communication, content creation and social media management, digital marketing, SEO content production, website development, and media and influencer relations.
I have served two terms as President of the Brazilian Business Communication Network (RBCE), an association of 13 communication agencies across 14 Brazilian states.More...