Richard, Lion Brand Yarn Company has maintained a strong position in the craft yarn industry. Our recent marketing strategies have been successful in reaching our target audience, but there's room for improvement. We can leverage emerging digital platforms to further increase our market share and customer engagement. The focus should be on creating interactive and engaging content to promote our products and knitting tutorials. Additionally, we should also consider partnerships with influencers in the craft industry to boost our online presence. Sustainability is a growing concern among consumers, so we should also explore eco-friendly products and packaging.More...