The quality of creative projects is determined at the very beginning by two crucial questions. Firstly: What is the key insight, the core message, the golden thread? And then: In what compelling form does this precious core enter the world?
I guide teams in companies, institutions and agencies through the process of answering both questions in order to enable them to realize their visions at the highest level.
Fields of action: Brand, communication and design strategy, creative boot camps, prompt direction, executive sparring and special operations.More...