Lesley Bielby is a seasoned marketing and brand strategist, currently serving as the Chief Strategy Officer at her own firm, Lesley Bielby Strategic Brand Consulting. With over three decades of experience, she has honed her skills in brand development, business strategy, and integrated marketing. She has a proven track record of driving growth and innovation for global companies in the advertising and marketing industry. Before establishing her own consulting firm, Lesley held various leadership roles in renowned advertising companies. She is highly skilled in developing comprehensive strategies that strengthen market presence and drive sustained revenue growth. Lesley's expertise lies in her ability to understand the consumer's perspective and use that insight to develop effective branding strategies. Lesley is the author of 'Super Strategist. The Art and Science of Account Planning'. This is the most successful book about strategic planning over two decades, launched by Figure 1 publishing 3 years ago.More...