I’m a creative, problem-solving problem solver with 30 years of experience designing and directing innovative solutions for all forms of brand communications, including identity, brand look and feel, packaging, events, web, and mobile.
I have created, managed, and championed brand communication solutions for companies large and small, holding positions from Production Coordinator to Creative Director. I believe that understanding business drivers, combined with efficient, confident, creative design and presentation, is critical to brand communications and brand development.More...
Jonathan Rees
Buyer / Planner
Verified
Jonathan Rees is a highly skilled and experienced Buyer and Planner with a deep understanding of supply chain dynamics and procurement processes. He has built his career through various roles in purchasing, planning, and inventory management. Jonathan holds a degree in Business Administration with a focus on Supply Chain Management. He has a strong ability to analyze market trends, identify potential suppliers, negotiate contracts, and manage inventories. Jonathan is known for his strategic planning skills, attention to detail, and his ability to deliver cost-effective procurement solutions. His expertise extends to areas such as vendor management, demand forecasting, and budget planning. With a keen eye for optimization, Jonathan Rees is dedicated to improving efficiency and productivity within procurement operations.More...
John Ledwith is a highly skilled Graphic Designer and Creative Director. With extensive experience in the field, he is adept at conceptualizing and implementing innovative design solutions that meet business objectives and set industry trends. His skills range from branding and marketing strategy development to digital design and print production. As a leader, he is known for his ability to guide teams towards achieving creative excellence while maintaining a focus on strategic business goals. His creative prowess, coupled with his strategic approach, makes him an invaluable asset in the design industry.More...
Carl Riley
Brand Experience Innovator and Designer@RGI
Verified
Key Client List:
- Target
-Chic-fil-A
- Lowes
- Starwood Retail Properties
- The Boot Barn
- O'Hare Airport
- Bark Social
- The City of Edina
- The Corewell Foundation
- Schraft's IVF Pharmacy
- Akoio Hearing Health
- The Henry Ford Museum
- The Home Depot
Deliverables:
RESEARCH, STRATEGY AND DESIGN
RESEARCH DELIVERABLES
- Competitive positioning analysis
- Competitive Audits
- Brand Benchmarking
- Brand Audit
- Cultural Trends
- Industry Trends
- Customer Segmentation
- Customer Journey Mapping
- Persona Development
- Co-creating with customers
- Observational research
- Customer intercepts
STRATEGY DELIVERABLES
- White space analysis
- Value Equation Definition
- Brand Purpose
- Brand Positioning
- Brand Values
- Brand Persona
- Strategic / Creative Briefs
- Customer Experience Strategy
- Customer Journey Mapping
DESIGN
- Brand Assets
- Logo Design
- Color Palette
- Font family
- Tone of Voice
- Graphic Style
- Illustration Style
- Photography Style
- Retail Stores
- Pop-Up Experiences
My approach to brand experience building starts with gathering data across the domains of the lived experience to unearth socio-cultural insights that reveal how meaning is made in specific human experiences including:
- Consumers
- Patients
- Donors
- Impact work - Marginalized People
Creating More Magnetic, Magical and Meaningful Human Experiences for Brands.
Built cross-discipline teams of experts and produced award-winning deliverables.
Conducted International Business in these markets: UK, Europe, Eastern Europe, Russia, Middle East, China, Singapore, BrazilMore...