Ashley Lawrence, as the Digital Ads Manager at Lab 11, you play a crucial role in driving the company's online presence and customer engagement. Your responsibilities include developing and implementing effective digital advertising strategies, managing ad budgets, analyzing campaign performance, and optimizing ads for maximum ROI. Your expertise in programmatic advertising, social media platforms, and SEO is vital for increasing brand awareness and generating leads. Your collaboration with the marketing and sales teams is key to align the company's digital advertising efforts with its overall business goals. Your role is pivotal in driving Lab 11's growth in the digital space.More...