I am Welma Long, a passionate entrepreneur and executive leader with a strong background in the financial services industry. Over the years, I’ve built my career across various sectors including retail banking, insurance, asset management, and risk administration. I hold a BCom Honours degree from the University of Pretoria, and my journey has been shaped by a deep commitment to innovation, growth, and wellness.
As the Executive Director of Kula Partners and the Kula Group, I’ve had the privilege of co-founding several ventures — including a life insurance firm — all driven by the goal of providing relevant, holistic solutions in an evolving market. My focus lies in the integration of wellness and insurance, especially in a post-COVID world where the two are more intertwined than ever before.
At Kula, we’ve expanded our service offering to include risk underwriting, 13B retirement fund administration, and corporate wellness solutions. I believe in leading with vision, fostering inclusive collaboration, and creating impact through purpose-driven work.
I’m always eager to connect with like-minded professionals and explore opportunities that support sustainable growth, innovation, and wellbeing in the financial services sector.More...