I am a passionate connector of people, content, and experiences, applying this skill in projects related to organizational culture, experience, and innovation, always with a focus on human behavior and a pragmatic approach. I often describe myself as a pragmatic dreamer.
With an insatiable curiosity and love for experiencing diverse cultures, I constantly seek authentic experiences. In 2011, I took a break from work and traveled the world for a year, seeking new references and observing human behavior in different cultures and realities.
With nearly two decades of experience leading profitable and innovative initiatives, I assist companies in developing and executing effective corporate and product branding strategies. From my time as a marketing executive at Itaú-Unibanco to conscious innovation projects at Mandalah and social innovation at Novos Urbanos, my journey has been marked by a constant pursuit of learning and positive impact.
In 2016, I co-founded the Hybrid consultancy, with the purpose of accelerating positive impact changes in people and businesses. After leaving the company in 2020, I continue to be in constant motion, connecting with different projects and ecosystems.
Throughout my career, I have had the opportunity to work on projects for some of the leading global brands, including FIAT, Natura, Electrolux, Jeep, Brahma, Unilever, Coca Cola, PepsiCo, Nestlé, Itaú, among others.More...