Marketing professional with over 15 years of experience in strategy, integrated communication, internal communication, digital marketing, content and performance, working in national and multinational companies, as well as entrepreneurial projects. Expertise in strategic marketing planning in collaboration with global teams, ensuring alignment between brand, business, and sustainable growth.
●Experience in global teams leading strategic marketing planning for both B2B and B2C campaigns, managing metrics, analyzing KPIs and reports, coordinating corporate events, trade shows and relationship-building initiatives, as well as producing, reviewing and translating institutional materials. Consistent performance across social media management, content creation, visual identity management, and strengthening corporate brand reputation.
●Managing teams, vendors, and stakeholders, integrating internal communication, internal marketing, and strategic projects that enhance engagement, organizational culture, and customer experience. As an entrepreneur, I develop internal, institutional, and marketing communication solutions, supporting companies in brand development, strategies, and business expansion initiatives.More...