Alisha Aprilia is a versatile Product Marketing and Innovation Manager with over 6 years of experience spanning AI, SaaS, and e-commerce startups. She specializes in crafting go-to-market strategies, leading cross-functional teams, and driving revenue growth through customer-centric innovation. Alisha has successfully launched and scaled multiple digital products, designed strategic pricing and packaging models, and executed data-driven marketing campaigns that enhanced customer acquisition and engagement.
She thrives at the intersection of strategy and creativity, translating complex technologies into compelling value propositions while ensuring measurable business impact. Her background in Psychology and a Master’s in Entrepreneurship and Innovation further shape her ability to align product vision with user behavior and market opportunities.
Outside of work, Alisha enjoys Pilates and exploring sustainable business ideas that merge social impact with innovation.More...