Entrepreneur, Business Owner, Startup, Investor, Mentor, Coach
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Mentor | Advisor | Brand Ambassador | Investor | Entrepreneur | Business Consultant
As a passionate advocate for purpose-driven businesses, I specialize in empowering emerging brands and guiding early-stage ventures toward sustainable growth. My expertise lies in leadership development, strategic mentorship, and direct-to-consumer growth strategies, with a focus on making a positive community impact.
I am the Founder of woom bikes USA, a company based in Austin, Texas, dedicated to inspiring children throughout North America to love cycling by offering high-quality, lightweight bikes tailored to a child’s anatomy. Since 2014, I have helped woom grow into a leading direct-to-consumer kids' bike brand in North America, known for exceptional products and customer experiences.
woom's impressive expansion and dedication to excellence have earned multiple Inc. 5000 recognitions as one of the fastest-growing private companies in the U.S., highlighted by an outstanding 742% three-year growth rate in 2020.
Before founding woom bikes USA, I led Ihlenfeld Consulting LLC, specializing in systems, process optimization, and management consulting. I collaborated with clients across multiple industries, focusing on scalable solutions to enhance operational efficiency and drive business transformation.
Currently, I am actively engaged as a mentor for SKU for the Spring '25 Track, advisor to various companies, brand ambassador, and investor, dedicated to supporting emerging brands and purpose-driven businesses in their growth and impact journeys.
Notable achievements include:
2023 Ernst & Young Entrepreneur of the Year Finalist.
2022 Vistage Impact Leadership Award Winner.
2019, 2020, 2021 Inc. 5000 Most Successful Companies honoree.
2019 Association for Corporate Growth Award Winner.
I am committed to giving back through mentorship, strategic advising, and community involvement, fostering meaningful connections and empowering the next generation of values-driven leaders.
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I'm an an experienced Strategic Financial Controller with almost 15 years of corporate accounting experience. I have extensive experience building small to medium-sized business’s accounting teams. I've led multiple ERP implementations, I've built out the close process at several organizations, I've stood up international entities, and I've developed the financial modeling and budgeting process at numerous organizations. I'm passionate about accurate financial reporting and financial planning & analysis, holding the strong belief that precise and timely financial records are the most effective way for management to guide their business vision successfully.More...