🏆 CAREER HIGHLIGHTS
• Marketing Department Leader: Helped sell Trivantis to ELB Learning and integrated seven acquired companies under one cohesive brand & unified the sales & marketing in one CRM database
• Collaborator & Influencer: Acted as a chief conduit between Product, Sales, Finance, & Marketing to effectively promote, manage, & help grow revenue to $50M+ for 15 products and services
• AI Innovator: Helped a non-profit generate 800% more traffic in two month with Performance Max AI-based Google campaigns & automated grant-writing with prompt engineering
• Organizational Efficiency: Created standardized procedures, oversaw marketing operations, automated & personalized sales & marketing CRM sequences, & incorporated AI to accelerate content output, which helped scale the company from $10M to $50M
• Operational Expert: Integrated in-app click data with CRM to identify prospects most likely to buy or cancel, resulting in 10% higher trial conversions and saving at-risk 6-figure accounts exhibiting decreased product usage
• Strategic Creative Visionary: Co-led creative development, including the rebranding of eLearning Brothers to ELB Learning and The Studio product line launch with three teammates, resulting in 50% more trade show visitors and 30% higher web trafficMore...