I have strong passion for sports, especially XC, enduro, road
biking and trail running. I was lucky to work for my passion professionally. For the last 15 years I have built
a strong experience in the bicycle field as a business developer, brand and marketing specialist and
operating manager.
I was responsible for launching new campaigns and promoting new brands for the Bulgarian market,
as well as creating a network of meticulously selected brand ambassadors.
All those years of relevant experience have shaped my strong knowledge of Eastern Europe bicycle
market conjuncture and my detailed know-how of local network distribution between the key
players.
As a business developer I had the opportunity to develop the company on different levels - B2C, B2B,
expanding dealer network and to communicate with different manufacturers of bicycle industry.
I have been participating and negotiating with current and potential future partners (bicycle and
motorcycle industry) at the annual visits in EICMA motor show Milan, INTERMOT Cologne and Eurobike.
During this period I have managed to learn and reach new levels of knowledge in niche bicycle
components, accessories and gear: Ufo plast, OʼNeal, Shiro. Shifting components: Shimano, SRAM, TRP,
Microshift. Tires: Onza, Schwalbe, Continental. Components: Fire Eye, Truvativ, Renthal, Funn, Ergotec,
Burgtec and many more.
As a senior marketing specialist and brand manager I have rich experience of organizing events, test rides,
camps, brand campaigns. Managing a mountain bike racing club: organizing, facilitating and promoting
related activities – UCI class 1 and European IXS downhill cup.More...